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Dive into StockRepublic's insightful uses cases and discover how we can help activate, engage, and grow your users. 

On StockRepublic-powered social trading platforms, users in the community actively engage around the stock market by creating forum posts, commenting on news, and sharing investment insights. This content is authentic and can influence an audience that relies on peer recommendations over traditional financial advisories. With every new discussion and post, StockRepublic clients can leverage a powerful tool for page indexing and organic content creation.

The easiest way to amplify UGC is by using native tools such as retweets, reposts, or shares across the social media accounts of your community. Excited by their own performance and experience on the social trading app, users feel motivated to share their portfolio progress, including snapshots of their holdings, diversification strategies, and even their climate impact ratings.

, a key feature in StockRepublic's toolkit, offer an innovative way to harness UGC. These dynamic widgets serve as bridges, linking your website audience directly to the vibrant, real-time activity of your StockRepublic-powered investment community.

Micro-influencers are individuals typically with fewer than 5,000 followers. 

, powered by StockRepublic, demonstrated the value of micro-influencers with its 'hi!stocks heroes' loyalty program. This initiative celebrates and incentivizes top users for their active participation in the community. Recognized with a blue checkmark, these heroes become brand ambassadors and strengthen the platform's credibility and reach. In addition to recognition, hi!stocks also rewards its heroes with tangible tokens of appreciation to further encourage their involvement.

Your employees are also a significant source of influence in your social trading community. Take 

 for example – its employees have been actively involved in the investment community from the outset, consistently answering questions, addressing improvement suggestions during 'Feedback Fridays,' and regularly updating the community about new features and functionalities. This level of engagement not only aids in community growth, but also builds a foundation of trust and reliability, proving that your team is not just running the platform, but also an active participant in its evolution.

Sharing UGC via the methods above does more than just reflect individual activities – it generates reach, engagement, and conversion. This all contributes to cost-effective growth.

UGC’s network effect can increase the size of the audience that sees your business. UGC can uncover long-tail keywords, which often have a lower search volume and competition rate, leading to boosted SEO success. Additionally, social sharing across channels brings in visitors from trusted  domains, exposing your company's content to new people. 

 of leveraging UGC to drive significant reach. By allowing customers to create content, GoPro achieved remarkable results, with its top three customer-filmed videos accumulating over 400 million views combined as of December 2021.

Sharing UGC can create meaningful customer interactions. A prime example of UGC driving engagement is the 

, powered by StockRepublic. Sharing content from the forum led to a dramatic increase in organic online engagement, evidenced by a 266.7% increase in clicks and a 901.3% rise in impressions within the first 150 days.

Lastly, UGC can ultimately increase customer conversion. In fact, the StockRepublic-powered Placera Forum achieved a +15% increase in new users from organic search and +24% increase in new users from referral traffic.

How does this work in practice? When a user shares a snapshot of his or her portfolio, it naturally piques the curiosity of viewers. Intrigued by the social trading app or impressed by the portfolio's composition, these viewers are often motivated to click and explore the app further. Upon entering the app, new visitors encounter a limited view until they connect their bank account. This step, essential for full participation and access to detailed views, turns a curious onlooker into an active user – and potentially, a new creator of UGC. 

increase in new users from organic search

increase in new users from referral traffic

24% 

UGC doesn't just cut costs – it enriches your brand with credibility and fosters community growth, leading to organic and sustainable growth. StockRepublic equips you with the social trading tools and your users provide the content. It's growth, democratized.

How UGC Drives Cost-Effective Growth

Discover StockRepublic's strategies for leveraging UGC to grow your investor community. Learn about the power of portfolio sharing, micro-influencers, engaged employees, and more.

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 allows for seamless integration of portfolio sharing into your trading/brokerage application. This transformative feature allows your users to benchmark their investment performance against the community. They can compare several metrics, including diversity, return, risk, and climate impact.

Our tools at StockRepublic offer more than just the ability to track and compare investment performance. Furthermore, they unlock the compelling potential for substantial organic growth. This comes to life when your high-performing users, proud of their achievements, share their portfolio results on social media platforms. This act naturally captures attention and ignites interest among non-users.

To delve into these shared portfolio holdings' specifics, these potential users must register and connect their own portfolio, directly boosting your user base. Each registration represents a new member added to your investment community, fostering an environment of shared knowledge and engagement. Your existing users become instrumental in promoting your platform, acting as ambassadors. Through this process, we turn individual success into a collective growth opportunity, a proven strategy that retains existing users and attracts new ones.

In fact, this method of portfolio sharing has shown impressive results. As an example, it was responsible for 25% of organic user growth in a bank spanning four Nordic countries.

At StockRepublic, we aim to leverage the power of social trading to enable banks and brokers to foster a community, enhance user engagement, and stimulate organic growth. We look forward to helping you harness the potential of our tools for your platform's success.

StockRepublic's social trading API offers portfolio sharing for users to compare metrics like return, risk, and climate impact. This feature fuels organic growth as users, proud of their achievements, share results on social media, enticing others to register. This strategy was responsible for 25% of user growth in a Nordic bank.

The Power of Portfolio Sharing

Portfolio Sharing for Organic Growth with StockRepublic

Case Study: Placera Forum's Remarkable Organic Growth

The robust potential of social trading is vividly illustrated by the growth trajectory of our client, Placera Forum. Over the initial 150-day period, this platform experienced an impressive surge in organic search clicks, impressions, and indexed pages. The pivotal factor behind this upswing? User-generated content (UGC).

 the average clicks per day were 652, and impressions per day stood at 3,016.

 the average clicks per day had shot up by 77.3% to 1,156, while impressions per day had soared by 103% to 6,122.

, the platform generated an impressive 2,391 clicks per day (+266.7%) and a staggering 30,548 impressions per day (+901.3%).

During the whole period, Placera Forum indexed 6,536 pages, achieving an average click-through rate (CTR) of 10.1%. The total organic search impressions reached a staggering 2,446,923, with 247,454 organic search clicks.

Placera Forum's effective utilization of the steady stream of UGC significantly enhanced its search rankings while building a powerful sense of social proof. By incorporating UGC, Placera Forum was able to create distinctive, authentic content at a fraction of the cost typically associated with traditional content creation.

One often overlooked advantage of UGC is the unveiling of long-tail keywords and specific search phrases. These keywords, which surface naturally in user comments, tend to face less competition. They offer comprehensive coverage of organic traffic related to companies listed on the stock market.

UGC has proven to be more engaging than traditional branded content. Enhanced interaction and engagement on a platform can meaningfully improve SEO outcomes.

Additionally, UGC fosters a natural link structure, promoting valuable outgoing links to authority sites from end-users. These links often provide robust evidence supporting users' arguments.

Building an investment community not only bolsters trust and conversions but also supercharges search engine traffic. By embracing social trading, platforms can unlock organic growth in a significant way. It effectively combines user engagement, dynamic content, and powerful SEO strategies to drive unparalleled online success.

Social trading, exemplified by Placera Forum's growth, merges social networking and investing to boost organic growth. User-generated content enhances search rankings, uncovers long-tail keywords, and increases user engagement, leading to improved SEO outcomes.

Social Trading's Impact on SEO Growth

Placera's Organic Growth Rocket. Placera Forum's growth in organic search is a testament to the potential of user-generated content (UGC)

Social Trading's Impact on SEO

Use Case

Corner Pop Up - Dividends

Community, benchmarking, and insights features for banks - available via white label and API

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How UGC Drives Cost-Effective Growth

The Power of Portfolio Sharing

Social Trading's Impact on SEO

How UGC Drives Cost-Effective Growth

The Power of Portfolio Sharing

Social Trading's Impact on SEO

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