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The inside scoop on everything from social trading compliance to the fundamentals of our framework.

Why care about engaging customers at a bank? Well, banks today are faced with increasing competition from other financial institutions, the rapid pace of technological advancements, and the changing preferences of customers. Plus, the reality is that most banks profit from only a small subset of their users – there is a large percentage of users that have signed up, but are passive (not engaging on the platform or making trades).


Today, it is crucial for banks to offer innovative solutions to both attract and retain existing customers. Here is our take on four ways a bank can increase user engagement:

1. Offer interactive, personalized digital tools

A strong omnichannel, digital presence that is both personal and interactive is key for banks to win and keep market share today. How to do this? Banks can develop budgeting apps, financial planning calculators, and dashboards with personalized guidance. Plus, in-app messaging, dynamic newsletters, and push notifications means that customers get information on the specific issues that are most important to them. Banks can also use these features to keep users up to date about account privileges, financial offers, new product launches, app updates, and other announcements.

There are many B2C and B2B fintech players in this space, so we would recommend first deciding what kind of tools your bank lacks and then diving deeper.

 is a software to help investors identify risks, recognize trends, and track wealth development. It combines numerous visualizations, facts, history, and key figures of one’s portfolio in a dashboard. No matter what investment strategy one pursues, the company provides the necessary visualizations and tools for maximum transparency into wealth creation.

 equips individual investors with the processes and tools to stick to the principles and succeed. The company gives stock reports, investing ideas, portfolio trackers, market analyses, and more.

2. Empower users with financial education

Many retail investors don’t have a professional financial education – banks have the opportunity to help customers become smarter investors with financial news, investing ideas, opportunities, and analyses. Whether it is providing access to expert investors, assistance with finance lingo, or a library of trusted educational content, there are many companies on a mission to spread financial literacy.

, trusted by over 200 financial institutions, offers a suite of innovative financial products to improve bank users’ financial literacy and enhance customer loyalty. Similar to Duolingo, Zogo encourages users to have fun while they learn, offering 800+ professionally verified educational modules that deliver information in a clear and compelling way.

 provides financial news and education with a library of trusted content that users actually want to engage with. From outlooks on the housing market to Target’s last quarter earnings, the company is providing digestible content for the everyday investor. This pays off – the company notes that 

56% of consumers with financial education become relationship customers and customers with financial education are 2X less likely to switch services.

, an on-demand channel for finance and investing. Real Vision provides interviews with expert investors and analysts, applied learning with interactive discussions and AI support, daily market analysis, video summaries of finance terms, charting tools and economic data, and more.

In addition to curated educational content, there are companies like 

 that aggregate qualitative public market research. Quartr gives investors worldwide easy access to first-party information from 9K+ public companies. Users can make aggregated searches across its entire database of slides, transcripts, and filings, or pinpoint exactly what you are looking for using custom filters.

While the companies above are more generalist, there are also ones that specialize in a specific subset of retail investors. 

 is a robo-advisor investment platform and financial literacy program built primarily for women. And 

 is on a mission to empower the next generation by teaching responsible spending habits and money management to kids.

3. Foster a community by connecting customers

Humans are inherently social beings and most investors are followers – not leaders. By introducing initiatives such as promoting events, building online forums, or adding portfolio sharing, banks can foster a sense of community where customers can connect, learn, and share experiences.

 offers social investing features for banks. We provide anonymous portfolio sharing, benchmarking, real-time user interactions, risk/diversity/climate ratings, and much more. We work with big and small banks all across the world and help them activate, engage, and grow their user bases. 

Our app is engaging (users spend 2X longer on it compared to other financial apps) and it works (we have increased transactions by +20% and grown a customer’s user base by 25%).

While StockRepublic is the only B2B provider of social investing features, there are of course other ways investors can build community and make investing social. 

 is a generalist software that allows companies to integrate social functions into their apps easily. Its SDKs can be applied to many industries such as health & wellness, retail, media, and sports.

And let us not forget that for years, retail investors have already taken to community platforms and social networks like Discord, Reddit, and Facebook to discuss their niche trading interests and speculations on the market. (Many are familiar with WallStreetBets, a 10+ year old popular sub-Reddit forum where participants actively discuss stock and option trading.) The idea of discussing investing habits with others is nothing new, but the opportunity to give that to users in a bank directly is!

By offering tangible benefits for continued engagement (such as exclusive offers, personalized rewards, and access to premium services), banks can incentivize loyalty and encourage active participation. Design loyalty programs that offer real value to customers, such as higher interest rates on savings, lower fees, or access to exclusive financial advice. Other ideas include loyalty points on each transaction, cashback on specific banking services, and referral programs for recruiting new customers.

These offers will have to be tailored by and approved for the financial sector, but for some ideas, look to customer loyalty software companies like 

. Through customer loyalty programs and CX-enhancing features, like omnichannel capabilities, consumers are inclined to make repeat purchases, providing the perfect opportunity to develop relationships and build customer loyalty.

 is a Swedish startup helping companies focus on authentic communication through a range of innovative tools such as reviews, UGC creation tools, gamification, and 3D avatars to help cultivate a vibrant community of brand advocates.

Today, there are a plethora of options that banks can take to modernize their platforms. We believe the four listed above are the best options to improve customer engagement. Investing in a more robust digital experience and creating a personalized environment that actively engages customers will benefit a bank financially – from acquiring new customers to increasing the activity of existing ones.

Four Effective Strategies to Engage Your Bank’s Customers

Our take on the best ways banks can increase user engagement today.

Social trading has emerged as a game-changer, offering a unique blend of investment strategy and community interaction. It lets investors share their insights and learn from each other to make informed decisions. However, to ensure its effectiveness and legality, the practice requires strict compliance measures.

This guide seeks to unravel the ins and outs of social trading, its distinction from copy trading, how to maintain user privacy, prevent market manipulation, and distinguish the difference between advice and guidance.

Social Trading vs. Copy Trading: Understanding the Differences

While both social trading and copy trading foster shared learning and engagement in the trading community, they have distinct features catering to different investor needs.

 This approach offers a more engaged, participatory trading experience. Investors learn from each other, share their insights, and base their investment decisions on collective wisdom. It's an active, hands-on approach, beneficial for those eager to learn and manage their own investments. The prime focus of social trading is to create a community of informed investors who contribute to and benefit from shared knowledge and experience.

 Contrarily, copy trading offers a more passive, hands-off investment experience. It involves replicating the trades of successful investors automatically. The trader merely chooses an expert trader to follow, and their trades are copied automatically into the follower's account. This approach is suitable for those lacking the time or expertise to manage their trades actively. It allows beginners to profit from the strategies of successful traders – and experienced traders to earn commissions when others copy their trades.

Although there is a theoretical risk of social trading being used for market manipulation, we at StockRepublic have implemented robust measures to combat such activities. Our preventive steps hinge on three core principles: user identification, transparency & accountability, and effective moderation.

 All logged-in users are verified and vetted through regulatory KYC and AML processes. While they remain anonymous from each other, this level of identification helps discourage and detect any collusive activities.

 Our solution aligns users' portfolio activities with their posts and comments, allowing for clear visibility of any potentially manipulative behavior.

 We utilize advanced moderation tools to detect suspicious behavior and take immediate action. These tools are effective in both open forums and closed groups.

We strictly adhere to data protection and privacy measures, requiring only our end users' holdings and transaction history data. These data points are tagged to an anonymized user identifier provided by the financial institution, ensuring we never handle sensitive personal information.

We implement data anonymization measures, meaning that we never disclose which customer owns what. Users' holdings and transactions are revealed only as percentages of their total portfolio, safeguarding their financial information and maintaining a fair playing field.

, StockRepublic takes on content moderation responsibilities, while our 

customers are responsible for moderating their own content, aided by our tools. Our moderation tooling removes inappropriate posts, suspends accounts for breaking the rules, and encourages self-reporting among members.

We actively moderate illegal, abusive, or infringing content, maintaining a positive and respectful user environment. Any infringement of our guidelines can lead to the review, deletion, or banning of users.

To prevent conflicts of interest, we do not compensate any contributors on the platform. Our mission is to create a community that fosters transparency without any hidden vested interests.

We deter users from market manipulation practices like share price ramping through anonymity and a ranking system based on risk-adjusted returns. The platform's transparency makes it easy to identify and report any manipulative behavior.

Distinguishing Between Advice and Guidance

Drawing the line between advice and guidance is critical in a social trading environment. Here, users share personal investment suggestions, which are considered guidance rather than advice, since the financial institution or StockRepublic does not employ them. This clear separability ensures our customers are at "arm's length" from end users' suggestions and ideas.

Regulatory bodies have not raised issues concerning the distinction between advice from the bank and social interactions on forums. StockRepublic and its partner banks take full responsibility for the controls and processes to maintain compliance and protect the interests of all stakeholders.

All the answers you need to get started and comply with social trading.

The Comprehensive Guide to Social Trading and Compliance

Social Trading and Compliance. All the answers you need to get started and comply with social trading.

Social Trading and Compliance

The decision to build or buy typically stems from a desire to solve a specific company or customer problem. To begin solving your problem at hand, it’s helpful to ask yourself, team members, and key stakeholders some essential questions. While there is no one-size-fits-all solution, the information in this resource will give you the tools to create an outcome-based plan. Regardless of the scenario you choose, StockRepublic can help you. 

Will your organization have the right amount of time, dedication, and people with the right skills to build and maintain a social trading app from scratch, or are your resources in better use elsewhere? Before deciding whether to build or buy, you must map out your resources.

What are the core competencies of your company? 

Does your company have the skills, tech, or experience to solve the identified problem in-house or not? To build, launch, and maintain a social trading platform from scratch requires a broader team of backend- and frontend developers, application designers, UX writers, product marketers, growth managers, and community managers. 

If you’ve done the calculation work and are leaning towards building your solution, it’s essential to consider the resources used and how that impacts other areas of your business. For example, the opportunity cost of using your resources to build social trading functionality if they’re  needed elsewhere may hurt your core business. If social trading is not (or will not be) your main product, it makes sense to outsource it.

 Is your problem a threat to the very livelihood of your company or just a nagging annoyance that could be improved? If you need a solution right now or would like to utilize a first-mover advantage, it’s an easy decision - buy it! Here’s a helpful scenario to consider: You recently noticed an alarming increase in churn rates – the retail investors of your banks are joining other neo-banks or zero-fee brokers because your platform doesn’t offer functionality that engages and educates them. In this case, the quicker you can deliver a product and start delivering value, the more of a competitive advantage your company will have over time. 

If the current problem, however, isn’t threatening the health of your business short term, then there may be room to build your own social trading software. And hey, you don’t need to start entirely from scratch – you can always utilize our 

Who will support and moderate the new feature? 

When building social trading apps, remember that the job continues after launch. Not only do you need to focus on product development and maintenance, but you will also need customer support and moderation when you launch a new social trading application or feature set. According to Hubspot, 

58% of customers consider switching to a competitor directly due to poor customer service

. If your customers can’t access the support they need or feel that they’re heard, it won’t matter how impressive your solution is.

What current skills exist in your company?

If your problem is not solved soon, will it critically impact the health of your business?

Are you taking the money and personnel away from meaningful work elsewhere?

Even though social trading is an excellent way of differentiating yourself, increasing engagement, or branding yourself as a community-driven brand in a highly competitive market, you may want something else. Therefore, you must ensure that social trading solves the problem.

What functionality do you (actually) need? 

Social features work well in a suite, which is why white label applications are highly appreciated when banks and brokers go from zero-social to full-social trading. These apps have a robust feature set generated by the needs of former clients and the industry. Another great reason to go for a white label application is that it’s already “battle-tested." Less debugging, more doing. However, your organization may need more time to go full social. Implementing, facilitating, and nurturing an investment community on a full scale typically requires organizational changes.

Perhaps some social features from the suite feel overwhelming or unsuitable for the users on your market. In that case, it may be better to cherrypick some social functionality and compliment an existing application. However, adding new social features to an existing app can create compatibility issues and may affect your app’s fundamental user flows, design, and user experience. 

Suppose you realized you need greater customization, niched problem-solving, and advanced integrations to solve your problem. In that case, there are more advantages to building your own feature set of social trading than buying an off-the-shelf social trading application.

Features from StockRepublic's white label application

Social trading applications tend to be complex, and working with user data and compliance can be both confusing and tedious. Regardless of buying or building, you should  understand all third-party cybersecurity best practices and build out your own compliance standards to make sure user data is protected. 

At StockRepublic, we've meticulously designed our social trading tools with strict compliance measures to ensure a secure, transparent, and legal experience. From preventing market manipulation to protecting user data, we implement rigorous standards. This includes thorough user verification, portfolio transparency, and advanced content moderation.

Will it be a social-first app or an app with social features?

Does social trading solve the problem you have identified?

Will your new product need to integrate with existing products?

Can the third-party be trusted with proprietary data and cybersecurity?

Building software takes more time and money than expected. Calculating the potential return on investment is essential to any company. Now, how do we get there? One of the most significant variables is estimating development costs.

What is the true cost of building enterprise-level software? 

For many companies, it’s easier to justify a monthly recurring payment or even an annual expense for a third-party product. When deciding whether to build a solution to your problem, the budget must include the long-term technical debt associated with hosting and maintaining your solution and the upfront costs. Think upfront about all the possible hidden costs you can encounter later. It can include ongoing maintenance costs, unexpected issues, extended development/ evaluation time, and more.

Unanticipated expenses, such as server fees and monthly database charges, could be considerable economic risks in building your software. However, third-party companies that service many customers can distribute the costs of software operations and maintenance evenly across their clients. These economies of scale can allow them to charge less for a product or service than you would achieve by building it yourself, which is vital to consider.

Can the third-party vendor take a hit? Or two? 

In the scenario of  buying a third-party social trading app, there’s a risk that prices could increase. And even if you accept this sudden cost change, the company could go out of business. So when you use third-party vendors, you need to have confidence in their ability to weather a market downturn or other external factors that may impact the health of their business.

What hidden costs may you encounter later?

The opportunity cost – what could these resources be spent on otherwise?

Do you have the necessary funds to finalize this project? Even if it goes over budget?

Could a third-party vendor weather a market downturn?

To buy or to build comes down to competencies, capabilities, budgets, and goals. If you think you have come to a conclusion, we have one final component to consider - weight. By that, we mean that not all criteria are equally important; they do not carry the same weight. To make the calculation even more complex, the amount of weight that someone may put on each pro and con in the “buy vs. build” process will vary between stakeholders. So, consider this your final reminder to tally up the score and attribute weight to each line of reasoning and talking point. To sum it up, here’s our verdict:

Build in-house if your current resources (team, processes, time) allows you to do so and/or if your budget allows you to hire more people who will dedicate their time to building this new product. In-house development can be the best solution if you need to solve a complex problem or your use case is on the edge of what existing solutions can solve.   If you decide that this feature is close to your core competence and that you have the resources needed, our social trading API could be the solution to lean on.

Build

Opt for a white-label application such as our white label app if your development team is already overwhelmed with the number of core features to work on in the future and you don’t plan to hire new people soon. It can be the most cost-effective solution, especially if your budget is tight.  It can also be the fastest way to solve specific problems at certain product lifecycle stages, such as decreased NPS score, lack of investment guidance features, organic growth, increasing revenue, and more.

If you can't decide, fear not. Our solution can do both! For example, you may have decided to build long-term, but are currently in a time crunch. Consider using an external solution while you wait to finish your build. A stopgap solution still allows you to move forward even if it doesn’t meet 100% of your needs.

Buy vs. Build for Social Trading Applications

This handbook provides banks and brokers with a decision-making framework, helping them address if to build or buy their social trading application.

The Buy vs. Build Framework for Social Trading Applications

Handbooks

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Four Effective Strategies to Engage Your Bank’s Customers

Social Trading and Compliance

Buy vs. Build for Social Trading Applications

Four Effective Strategies to Engage Your Bank’s Customers

Social Trading and Compliance

Buy vs. Build for Social Trading Applications

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