The context
Background on interactive investor:
- Founded: 1995
- Customers: Over 450,000 brokerage clients
- Assets Under Administration (AUA): £70 billion
- Notable Achievement: Pioneer of flat-fee brokerage services in the UK.
Based in Manchester, interactive investor operates as part of the larger abrdn group, which manages over £500 billion in AUA. This expansive scale positions ii as a major player in the investment services sector.
A successful pilot
interactive investor aimed to create an engaged, supportive platform where investors could share strategies, compare portfolios, and learn from one another. It initially launched a pilot of ii Community in April 2023 in order to boost customer engagement and increase trading activity.
Following a successful pilot and demonstrated user stickiness (35% DAU/MAU ratio, 60% WAU/MAU ratio, 1.2 average daily sessions), interactive investor chose to move forward with launching the platform to its entire user base.
ii Community has been a key driver of growth at interactive investor. It’s helped us attract new customers and engage the ones we have with a product that users already love. We've been amazed at the level of discourse on the platform as well as the increase in trading activity in just a few months. Now we’ve strengthened our position as a leader in the UK investment space, offering more than just tools—but a community where insights and inspiration thrive. None of this would be possible without StockRepublic, whose unmatched solutions set a new industry standard.
X AUTHOR
X TITLE at interactive investor
Evaluating the impact of the full rollout
As of October 2024, all interactive investor members can join ii Community for free and build a network of like-minded investors, discuss investments in real time, and benchmark their portfolio against others.
Passive users that became engaged or active investors after joining
Increase in weekly trades among engaged investors after joining
Average user sessions per day
Minutes spent in the app by power users per day
The launch of ii Community highlights the value of integrating social features into financial services. By prioritizing user engagement, offering personalized tools, and building community, interactive investor created a platform that meets the evolving needs of modern investors.
Here are some achievements of the ii Community rollout:
- User Growth: The ii Community has rapidly evolved into a dynamic hub for investor collaboration, with over 15K new profiles created in just four months.
- User Engagement: Users average 2.5 sessions and 10 minutes per day (this is in line with X (Twitter) average engagement time). Beyond that, power users spend 43 minutes each day! Additionally, 10% of users on the platform actively contribute, far exceeding social media benchmarks (e.g., X (Twitter) has a 3% engagement rate), highlighting the platform’s value in fostering meaningful discussions.
- Passive Investor Activation: Within just four months, 75% of previously passive users became active traders, increasing their trades from less than once to three times per week.
- Overall Boost in Trading Activity: Trading activity rose across all investor types on the platform, with average weekly trades up 15%. Already engaged investors increased their trades by 42%.
- Customer Satisfaction: Users are satisfied and have praised the platform for its open forum opportunity that encourages learning. ii Community boasts a 4.4 star rating in the Apple App Store.
- Brand Leadership: interactive investor has reinforced its position as a leader in the UK investment space by blending financial expertise with modern social networking.
Praise from Users
The success of ii Community sets a benchmark for other financial platforms seeking to combine technology with community-driven insights. It’s a clear testament to the potential of social investing in driving business growth and user satisfaction.
For more on how ii Community supports investor confidence and engagement, visit the interactive investor website.