Q2 2024: A Quarter of Progress and Expansion
Q2 2024 flew by for a few reasons. We kept busy developing our product to make the best social investing experience possible, launching a new customer, prepping for a future launch (more to come…), and meeting with prospect clients.
Here’s a closer look at what we’ve been up to:
1. Expanding Our Customer Base and Enhancing User Experiences
Trove launch: We are excited to announce our partnership with Trove, a Nigerian neobroker. Trove recently launched Trove Social, a new feature powered by our API. This innovative platform allows users to connect with other investors, view portfolios, and learn from their strategies. With Trove Social, users can track market trends, engage in real-time discussions, and benchmark their portfolio performance against the broader market. This launch marks a significant milestone for us, highlighting the global applicability and effectiveness of our API product.
Placera Forum improvements: We have also been working on enhancing the user experience for Placera, one of Sweden's largest financial sites and a subsidiary of Avanza. By optimizing the Placera Forum with a clearer sign-up call-to-action and prompts, we’ve made it easier for Swedish investors to join, discuss, and follow all financial instruments available on the Avanza trading platform. This improvement fosters a more dynamic and engaged community of investors.
2. Advancing Our Product and Online Presence
Buy & Sell Points release: To provide greater transparency and better decision-making tools for investors, we have updated our financial instrument and portfolio pages with clear Buy & Sell Points. This feature allows users to see the price fluctuations of instruments they own or previously owned, helping them make more informed investment decisions.
Website updates: We revamped our Features page to include five new animated videos that showcase the user experience of our white-label social investing app. Additionally, we launched the Why Social subpage, which explains the benefits of social trading and why brokers should consider integrating it into their platforms. These updates not only enhance our online presence but also provide valuable information to potential clients and users.
3. Engaging with the Financial Community
This quarter, we had the opportunity to attend several key events, including Money20/20 in the Netherlands and Invest Stuttgart in Germany. We also engaged in multiple partnership meetings across France and Norway. These events allowed us to connect with incredible financial innovators and discuss the future of retail banking and social trading. The excitement and energy we encountered reaffirm our belief in the transformative power of community-driven investing.
As we head into summer, we are proud of the strides we’ve made and eager to recharge and prepare for the second half of the year. We continue to see the impact of our products within our existing clients – driving more trades, increasing platform engagement, and attracting younger audiences.
Our team remains committed to enhancing the social investing experience and expanding our reach globally. Stay tuned for more exciting updates in the coming months!
